Privacy Policy
Last updated: January 15, 2025
Introduction
cerevamorin ("we," "our," or "us") operates the creativity platform at cerevamorin.sbs, specialising in modern dance techniques. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or engage with our services.
This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website, you consent to the data practices described in this statement.
Information We Collect
We collect various types of information to provide and improve our services:
Personal Information
Name, email address, phone number, postal address when you contact us or register for programs
Technical Data
IP address, browser type, device information, and website usage patterns through cookies and analytics
Communication Data
Records of correspondence, feedback, and support requests you send to us
We only collect information that is necessary for our legitimate business purposes and with your explicit consent where required by law.
How We Use Your Information
Your personal data is processed for the following purposes:
- Responding to enquiries about our dance programs and workshops
- Providing information about upcoming courses scheduled for late 2025 and 2026
- Sending educational newsletters and updates about modern dance techniques
- Improving our website functionality and user experience
- Complying with legal obligations and regulatory requirements
- Protecting our legitimate business interests while respecting your privacy rights
We will never sell your personal information to third parties or use it for purposes other than those explicitly stated.
Data Retention and Storage
We retain your personal data only as long as necessary to fulfil the purposes for which it was collected:
| Data Type | Retention Period | Reason |
|---|---|---|
| Contact enquiries | 2 years | Follow-up communication |
| Newsletter subscriptions | Until unsubscribed | Ongoing communication |
| Website analytics | 26 months | Usage analysis |
| Program registrations | 7 years | Legal compliance |
All data is stored securely using industry-standard encryption and access controls. We regularly review our data holdings and delete information that is no longer required.
Your Rights Under UK GDPR
As a UK resident, you have several rights regarding your personal data:
Right of Access
Request a copy of the personal data we hold about you
Right to Rectification
Ask us to correct inaccurate or incomplete information
Right to Erasure
Request deletion of your personal data in certain circumstances
Right to Object
Object to processing based on legitimate interests or direct marketing
Right to Portability
Receive your data in a structured, machine-readable format
Right to Restrict Processing
Limit how we use your data in certain situations
To exercise any of these rights: Contact us using the details below. We will respond within one month and may ask for identification to verify your request. There is no charge for most requests unless they are excessive or repetitive.
Cookies and Tracking Technologies
Our website uses essential cookies to ensure proper functionality. We also use analytics cookies to understand how visitors interact with our site, helping us improve the user experience.
You can control cookie preferences through your browser settings. However, disabling certain cookies may affect website functionality. We do not use cookies for advertising or tracking across other websites.
Third-party analytics providers may collect data about your online activities over time and across different websites when you visit our site. This data is anonymised and used solely for statistical analysis.
Data Security Measures
We implement comprehensive security measures to protect your personal information:
- SSL encryption for all data transmitted between your browser and our servers
- Regular security audits and vulnerability assessments
- Access controls limiting staff access to personal data on a need-to-know basis
- Secure backup systems with encryption at rest
- Regular software updates and security patches
- Staff training on data protection and privacy best practices
While we strive to protect your information, no internet transmission is completely secure. We encourage you to use strong passwords and keep your login details confidential.
Third-Party Services
We may share limited data with trusted third-party service providers who help us operate our website and deliver our services. These partners are contractually bound to protect your information and can only use it for specified purposes.
We do not share personal data with third parties for their own marketing purposes. Any data sharing is strictly limited to what is necessary for service delivery and is governed by appropriate data processing agreements.
External links on our website lead to third-party sites with their own privacy policies. We are not responsible for the privacy practices of other websites.
International Data Transfers
Your personal data is primarily processed within the United Kingdom. In cases where data must be transferred internationally, we ensure appropriate safeguards are in place, including:
- Adequacy decisions recognising equivalent data protection standards
- Standard contractual clauses approved by UK authorities
- Certification schemes and codes of conduct
- Additional security measures when transferring to countries without adequacy decisions
Changes to This Policy
We may update this privacy policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated through our website or direct notification to registered users.
We encourage you to review this policy regularly to stay informed about how we protect your information. The "last updated" date at the top of this policy indicates when the most recent changes were made.
Contact Information
Data Protection Officer: cerevamorin Privacy Team
Address: Phoenix Square, Workspace 10, 4 Midland St, Leicester LE1 1TG, United Kingdom
Email: info@cerevamorin.sbs
Phone: +447730676718
For complaints about data processing, you may also contact the Information Commissioner's Office (ICO), the UK's independent data protection regulator, through their website at ico.org.uk or by calling their helpline.